✧ Care home information
Poppy Place
1-3 Alfred Street, Rugby, CV21 2EL — Care Home

Care Quality Commission (CQC) assessment
How Poppy Place was rated
Rating published 22/08/2019. Read the full inspection report.
- 7 bedsRegistered capacity
- WarwickshireCouncil for care funding
- 01788 573318Care home's own number
- New Directions (Rugby) LimitedOperator
- 15th January 2016Registered since
- New Directions (Rugby) LimitedRegistered provider
Care offered
Care types at Poppy Place
Poppy Place is a Care Home in Rugby, Warwickshire, offering Residential, Sensory Impairment, Dementia, Learning Disability, Mental Health and Physical Disability care.
Poppy Place was registered with the Care Quality Commission in January 2016. It is run by New Directions (Rugby) Limited, a registered charity (charity number 1005302). New Directions (Rugby) Limited runs 3 care homes in England registered with CQC.
CQC registers the home to care for older people, younger adults, people living with dementia, people with physical disabilities, people with sensory impairments, people with mental health conditions and people with learning disabilities or autism.
In more detail
Support and specialisms
Support for
Disability support
An alternative worth knowing about
Considering Poppy Place? See how live-in care compares
A move into residential care is a big, often rushed decision. Live-in care keeps your family member in their own home, with one dedicated carer, their own routine, and — for a couple — no separation.
Stay at home
No move, no new environment to adjust to — just one-to-one support in familiar surroundings.
One dedicated carer
Not a rotating rota of staff — a named, DBS-checked carer who gets to know your family member.
Couples stay together
Most care homes can't accommodate a couple together in one room. Live-in care can.
Start in 24-48 hours
Often faster to arrange than a care home place, with no waiting list.
Next steps
Looking at care in Rugby?
Nearby
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Te Hira Care Home Limited
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Rugby Care Centre
Rugby · under a mile away
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Overslade House
Rugby · under a mile away
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Jim Gillespie House
Rugby · under a mile away
View details →
The Red House
Rugby · 1.0 miles away
View details →
Manor House
Rugby · 1.1 miles away
View details →
The Elms Residential Care Home
Rugby · 2.2 miles away
View details →Same operator
More care homes run by New Directions (Rugby) Limited
Other New Directions (Rugby) Limited homes in the West Midlands, nearest first.
Free callback
Considering Poppy Place? Talk it through first
Leave your number and a care manager will call you back — usually within an hour, and always free.
- No obligation. A conversation, not a sales call — and never a call centre.
- A real care manager. Someone who arranges care every day, who can answer properly.
- Just two details. Your name and number — we don’t need an email address.
Or call us now on 0800 368 8558 Lines open 8am–10pm, seven days a week
Common questions
Questions about Poppy Place
The things people search for before they call us — answered plainly.
Not seeing your question?
Our care managers answer these every day. A no-obligation call takes about ten minutes.
0800 368 8558Lines open 8am–10pm, seven days a week See all questionsWhat rating has Poppy Place been given by the regulator?
The Care Quality Commission rated Poppy Place "Good" overall, in its most recent report, published August 2019.
What types of care does Poppy Place provide?
Poppy Place provides Residential, Sensory Impairment, Dementia, Learning Disability, Mental Health and Physical Disability care.
How many beds does Poppy Place have?
Poppy Place is registered for 7 beds with the Care Quality Commission.
Who runs Poppy Place?
Poppy Place is run by New Directions (Rugby) Limited, a registered charity (charity number 1005302). The provider runs 3 care homes in England registered with the Care Quality Commission.
When was Poppy Place registered with CQC?
Poppy Place has been registered with the Care Quality Commission since January 2016. Its provider, New Directions (Rugby) Limited, has held CQC registration since October 2010.
Who does Poppy Place care for?
CQC registers Poppy Place to care for older people, younger adults, people living with dementia, people with physical disabilities, people with sensory impairments, people with mental health conditions and people with learning disabilities or autism.
Does Poppy Place provide nursing care?
No. Poppy Place is registered as a care home without nursing. Its staff give personal care, and residents who need nursing are usually visited by NHS community or district nurses.
Which council covers Poppy Place?
Poppy Place is in the Warwickshire council area. The council carries out care needs assessments and decides council funding for residents who qualify.
Is live-in care an alternative to Poppy Place?
For many families, yes. A live-in carer supports one person at home one-to-one in Rugby, so nobody has to move. It is often the clearer choice for a couple, since one carer can support both under a single weekly fee.